Toyota Rush – AR Car Launch

Toyota Rush – AR Car Launch

TOYOTA RUSH

As the world’s largest automotive manufacturer, this project was part of Toyota’s efforts to honour one of their critical guiding principles to “provide outstanding products and services that fulfill the needs of customers worldwide.” 

In close partnership with 360VRAsia, launched at the Toyota Gazoo Racing event with their new Variant Launch with AR app, this immersive application was designed as a sales tool, with multi touch points meant for easier visualization and increased lower-middle tier audience engagement. 

Futhermore, this activation was not limited to this once-off event, but will be scaled and extended for the full ‘Rush’ series as well as in other existing car models & series.

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